KFC has announced its sponsorship of the five New Zealand Super Rugby teams in the 2014 Investec Super Rugby competition.
The general manager of KFC wants to use his large network of stores and customers around the country to attract a younger and more diverse audience to the game.
Or does KFC just see this as a way to attract more younger and more diverse people to their stores?
Does it matter that their products are deemed unhealthy? or is this even relevant?
What do you think?
Read more:
nz.sports.yahoo.com/rugby/news/article/-/21235188/kfc-announces-super-rugby-sponsorship/